More than 300 people were getting ready for the L’Oréal Paris fashion show that was held in the river Seine in Paris. In order to ensure the success of it and its second edition of the runway show, the company went full force and full time on managing the event. According to the VP of Global Business Development who is known as Nicolas Krafft Loreal, the fashion show is something that showcases beauty and fashion in all aspects and in all ages.
Although Nicolas Krafft is a USA based expert, his major projects and professional obligations are mostly in Europe and sometimes in Asia.
L’Oreal focuses on diversity, it does not matter where you are from, your race, age, and everything else. What matters for the company is that all of the people should have access to fashion and beauty.
Models Walk On Water
A significant feature of the cultural and economic landscape of the French is fashion. It has always been a work of art and self-expression.
The primary objective of having a fashion show or fashion weeks is to be appreciated and understood not only by fashion enthusiasts but by the industry. It helps define the possible trends in the future and gets the fashion industry more involved in hundreds of countries worldwide. The largest fashion weeks tend to have a great economic impact in the cities that it will be held in, a perfect example of this is Paris, France.
Last September 30, 2018, the annual L’Oréal Paris fashion show was held at the Seine river. The very unique idea of the floating catwalk was made possible by its management and executives such as Nicolas Krafft who is currently the Vice President of Global Business Development. Refer to This Article for more information.
In addition, getting into a fashion show is not that easy since it would be earned through invitations. Most of the seats are exclusive to fashion editors and celebrities. The crowd was able to watch the fashion show live through the view from the bridge and television broadcast or through official social media accounts.
Nicolas Krafft was able to produce a successful event after six months of planning. The show had more than 2 billion viewers online and has seen by millions of people on the internet.
Visit her on https://www.crunchbase.com/person/nicolas-krafft