Eli Gershkovitch: From Litigation to Lager

Soon after graduating from law school, Eli Gershkovitch decided to give himself a little break before settling into a career routine. During the day, he attended art classes at the université de ski, Grenoble and on weekends he went to explore the French Alps. Little did he know that his adventures would make him discover something that would eventually make him quit the law industry. During his adventures, he got exposed to the Belgium beer (Manta). He also saw his first microbrewery while he was on a trip to Heidelberg in Germany.

 

According to Eli Gershkovitch, practicing law is a satisfying career, but lawyers don’t produce anything. He wanted to create something tangible, to be the machine and not the grease that the machines work. Eli launched Steamworks Brew Pub in 1995, a time when brew pubs were rare. Initially, Steamworks could only hold 184 people, but Eli has built out the floor space to accommodate 754 seats. Mr. Gershkovitch had an organic evolution while developing his company. However, his steady flight plan changed dramatically in 2013 when Steamworks became a full-scale brewery.

 

Despite leaving his law profession, Eli Gershkovitch law knowledge has helped him in his business. His former practice familiarized with liquor rules and how to manipulate them to his advantage. When Eli shared his idea of building Steamworks, nearly everyone thought that it was an impossible venture since there were other beer halls in Gastown. Gershkovitch was not into the idea of opening a beer hall either. He wanted to build a place where people could enjoy drinking beer that is produced on site.

 

Eli discovered that there was an abandoned storage space in the Gastown building. He could visualize a brewery in one corner, and a kitchen on the other. On average, Steamworks produces 15 to 17 beers annually. The company produces bottled beer and its pilsner and is available in over 85 government liquor stores and several private retailers. Eli Gershkovitch is a successful man. He owns two planes, a classic car collection, and a beer empire.

 

Craft breweries, formerly referred to as micro-breweries are great places to acquire the style of brew you prefer or find a new favorite brew (http://www.imdb.com/name/nm6457149/). Some of the popular Canadian craft beers include Pilsner, pale ale, brown ale, and lager.