How Fabletics is Weighing on the Competitive Fashion Industry

Currently, making your name in the fashion industry requires utmost ‘seizure’ of the available markets both locally and internationally. The feat even becomes more challenging when in your startup stages and having to outdo perennial players in the industry. Now, that perfectly describes Kate Hudson and her Fabletics outfit. Coming from a backdrop of monopoly by companies such as Amazon: controlling almost 20% of the e-commerce in this industry, it became a daunting task for Kate to turn the tides immediately.

Using Subscription Mechanic

In her quest to growing ‘activewear’ as a movement, she has employed the use of subscription mechanic to make sales for her products. Since she identified the clients’ liking for brands that are just aspirational. The other ones work to instill a ‘pushy’ attitudes to the clients; she developed a strong brand presence. Moreover, other premises on the same quest to winning customer loyalty through reverse showroom technique considers convenience and membership to bring out a vital combination worth investing.

Demystifying ‘Obstacles’ in High-Value Brands

Nevertheless, Fabletics invests a chunk of its efforts in identifying high-value brands that over the years have always been determined by costs and the quality of the existing goods and services. Even as the recent shift in the economics of their products has meant that their combination never attracts the optimum competition required in the industry, the company has considered other factors. The factors here point to customer experience, last-mile services, and brand recognition and gamification elements as the primary determiners of high-value brands. Currently, Fabletics’ positioning strategy is paying off well as Kate Hudson puts it, “We are playing in the same league as Apple.” Their fashion membership has seen the company grow from strength to strength, as exhibited with their financial tally brought to $250 million in a record of three years.

Kate Hudson Taking on Athleisure

On winning the Athleisure brand, Kate has taken an initiative to unearth her secrets to this achievement. Prime among them is the fact that she has continuously relied on big data in making better decisions. On this, she explains that whenever the new members sign up for her company, they a quiz. The data collected from the questionnaire aids Fabletics to determine their prices, turn their inventory and even create better models of whatever their fashion clientele require in the future. Additionally, Hudson also regards belief in the self in high esteems. She asserts that one needs to live their passion as they focus on pertinent issues to progress.

Glen Wakeman the Greatest CEO of our Times

Glen Wakeman is a finance expert. Having pursued a Masters degree in Finance from Chicago University in 1993 and a Bachelors of Science degree in Finance and Economics at the Scranton University in 1981, Glen Wakeman proves to be a great Economist with the capacity to handle all business related challenges. He co-founded a company called LaunchPad Holdings in 2015. He has been the CEO of the company since the year 2015 and therefore the brain and power behind the company success (https://www.dailyforexreport.com/glen-wakeman-business-leader-assisting-small-start-companies/). Glen Wakeman is also the founder of Nova Four. He has also been recognized as Growth Leadership role model that was done by the company’s BOD(Board of Directors). He has also worked with Doral Financial Corporation in the business development departments.

 

In his business, Launchpad Holdings, Glen Wakeman has managed to hire more than seventeen thousand staff members. The company is worth $15 billion of assets. This is quite a great improvement and big sign of success. Glen has also had experience in various fields and has been specializing in start-ups, market entry, exponential growth, mergers, and acquisitions etc. His goals are achieved after following the following performance keys: human capital, risk management, governance, execution etc. He also follows performance charts when charting the future of LaunchPad Holdings.

 

Glen Wakeman is also a professional writer and has done several blog posts regarding emerging markets, fiscal matters both local and international, administration and management, emerging markets etc. He is also a great mentor and has helped many people achieve their long term dreams. He is a go-getter and keeps on motivating people who look up upon him for successful strategies. He is always optimistic about innovation, business expansion and growth and also business top level management development.

You will at several times find Glen Wakeman blogging about business growth and transformations, new markets etc. He will also write journals relating to business financing, emerging markets etc. Glen is also a mentor of Dreamfunded and sitter bees. The two startups are doing quite well and have a bright future.

 

In conclusion, Glen Wakeman the CEO of a great company has interacted with so many people from different countries have enabled him to gain international recognition across the globe (Slideshare). He is a great icon and a business leader across the spheres of life.