Doe Deere: Partnership with the Tengram Capital Partners

Doe Deere is an American entrepreneur known as the founder of Lime Crime, a beauty product brand known for making lipsticks and make-ups. She also has a huge following on social media, and she used it in her advantage to gain new clients. Lime Crime was founded in 2007, and in a decade, Doe Deere dedicated her time and energy developing new products that would appeal to their market. One of the company’s most iconic products is the Lime Crime Unicorn Hair Dye, which originated as a customer hair color developed by the company’s founder. She developed the rainbow colored-dyes to impress her followers online, but she later developed it to become a product on its own. The Lime Crime Unicorn Hair Dye is available on their website, and many people are ordering it because they loved to see how they would look with rainbow-colored hair.

 

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Lorelei fighting off those #californiafires like… 👊🏻 Yesterday, a fire just 3 miles away began encroaching. They put it out and we had one peaceful night. This morning, ANOTHER fire erupted, in a completely different direction but this time even closer to our home!! 🔥 Due to extreme winds it was moving towards us quickly – neighborhood next to us was evacuated and we were getting ready to go, too. However, firefighters responded with force and it was contained by late afternoon! Whew! I’m grateful that we get to sleep at home again tonight (with one 👁 open), but don’t know how much longer we can hold out living in constant fear of losing everything… It’s been absolutely awful, but we know we must stay strong for our daughter.

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Managing the company for ten years changed the life of Doe Deere and her partner. They were able to invest in other ventures, and they managed to save a lot of money from their business. However, in 2018, the couple decided to sell their company to Tengram Capital Partners. Doe Deere revealed that they would never leave the company, as they will maintain their position as members of the board of directors. Doe Deere promised their clients that as the founders of the company, she has to ensure that the products created by Lime Crime under the new ownership would still be animal-friendly, and female empowerment should still be intact, especially inside the office premises. She also promised that the company culture would continue, and they would advise the new owners of the company to cope with the unique company culture that she helped propagate.

The partnership between Tengram Capital Partners and Lime Crime is expected to grow further, and the new owners of the company promised that they would continue manufacturing and distributing animal-friendly beauty products, and they will never deviate from the company’s original recipes. Lime Crime continues to become one of the fastest growing beauty product manufacturers in the United States.

https://www.reddit.com/r/BeautyGuruChatter/comments/8aiwi5/doe_deere_is_expecting_her_first_child_a_girl/

Introducing Doe Deere, Lime Crime’s Trendsetting CEO and Founder

Introducing Doe Deere, Lime Crime’s Trendsetting CEO and Founder

 

For those of you unfamiliar with Doe Deere, she is currently being referred to as a “renaissance woman of colors”. She was originally born in the country of Russia, however, she spent most of her childhood and adult life in New York City, New York. Largely influenced by the Big Apple’s vibrant and fast-paced fashion industry, she was encouraged to formally study fashion design for several years. Once she completed her studies, she went straight into business for herself in 2008, setting up her very own cosmetics brand. Her cosmetics brand, named Lime Crime, was created as strictly an online based business, making Doe Deere the very first female entrepreneur to do so over the internet.

 

With Lime Crime taking off and becoming successful straight out of the entrepreneurial starting gate, Doe Deere packed up shop and moved to the sunshine state of California, home to one of the world’s leading fashion industries. Once established and rooted in California, Doe Deere changed her company philosophy a bit, which was spurred on by the highly appealing and modern cosmetic company principles that California has become known for. This new philosophy meant that Lime Crime would bolden its cosmetic colors even more so than they were before, as well as making sure that all of the products offered were animal cruelty-free and totally vegan. Some of these products include eyeshadow, liquid liners, lip gloss, and “criminally bright” lipstick.

 

As any experienced entrepreneur will tell you, success in any endeavor isn’t instant and certainly requires a springboard to successfully launch itself. Doe Deere’s springboard, dating back to the early days of Lime Crime, was surprisingly the world renowned online auction platform known as eBay. Doe Deere, prior to 2008, was getting her feet wet in the fashion world by designing and fabricating her own clothes. Once completed, she would sell them through her own listings through eBay’s widely used auctions. She initially began to get a few trickles of clothing orders, and then slowly and gradually started selling her own cosmetic products through the website as well.

 

After her first successful year on eBay and getting a steady and growing stream of orders, Doe Deere decided to push a little harder in promoting her cosmetics line, which seemed to be appealing to the consumers she had garnered so far. She got the great idea to start doing her own makeup tutorials on YouTube in which she would use the venue to also promote her products. The makeup tutorials became extremely successful, and at this point, the orders for her cosmetics began to just pour in. New publicity for her Lime Crime cosmetics line continued to snowball, and from there the company grew to become extremely successful.

 

With Lime Crime now being so successful, Doe Deere spends most of her time managing her popular and growing company. While the founder still creates and directs what products are sold throughout her product line, she is in a much more administrative position now. Learn more: http://frenchtribune.com/teneur/25362-how-controversial-doe-deere-became-successful-entrepreneur