Doe Deere is an American entrepreneur known as the founder of Lime Crime, a beauty product brand known for making lipsticks and make-ups. She also has a huge following on social media, and she used it in her advantage to gain new clients. Lime Crime was founded in 2007, and in a decade, Doe Deere dedicated her time and energy developing new products that would appeal to their market. One of the company’s most iconic products is the Lime Crime Unicorn Hair Dye, which originated as a customer hair color developed by the company’s founder. She developed the rainbow colored-dyes to impress her followers online, but she later developed it to become a product on its own. The Lime Crime Unicorn Hair Dye is available on their website, and many people are ordering it because they loved to see how they would look with rainbow-colored hair.
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Lorelei fighting off those #californiafires like… 👊🏻 Yesterday, a fire just 3 miles away began encroaching. They put it out and we had one peaceful night. This morning, ANOTHER fire erupted, in a completely different direction but this time even closer to our home!! 🔥 Due to extreme winds it was moving towards us quickly – neighborhood next to us was evacuated and we were getting ready to go, too. However, firefighters responded with force and it was contained by late afternoon! Whew! I’m grateful that we get to sleep at home again tonight (with one 👁 open), but don’t know how much longer we can hold out living in constant fear of losing everything… It’s been absolutely awful, but we know we must stay strong for our daughter.
Managing the company for ten years changed the life of Doe Deere and her partner. They were able to invest in other ventures, and they managed to save a lot of money from their business. However, in 2018, the couple decided to sell their company to Tengram Capital Partners. Doe Deere revealed that they would never leave the company, as they will maintain their position as members of the board of directors. Doe Deere promised their clients that as the founders of the company, she has to ensure that the products created by Lime Crime under the new ownership would still be animal-friendly, and female empowerment should still be intact, especially inside the office premises. She also promised that the company culture would continue, and they would advise the new owners of the company to cope with the unique company culture that she helped propagate.
The partnership between Tengram Capital Partners and Lime Crime is expected to grow further, and the new owners of the company promised that they would continue manufacturing and distributing animal-friendly beauty products, and they will never deviate from the company’s original recipes. Lime Crime continues to become one of the fastest growing beauty product manufacturers in the United States.