After immigrating to the US, Doe Deere and her family spent time in a homeless shelter despite having excellent work ethics and despite their efforts at working various jobs. With the cost of living in New York being very high and their initial wages very low, they found themselves among the working homeless after basic living expenses drained her mother’s savings. This experience serves as a reminder of how strong she and her family are and how much they have overcome to seize their own piece of the American dream. While in this situation, they continued to work and save while dreaming of a better future, a future that they could not have in Russia and eventually were able to become self-sustaining again.
After college, Doe began selling clothing on eBay under the Lime Crime name, and unintentionally became a standout for her beautiful and dramatic use of color in her makeup when modeling her clothes to keep costs low. Because Doe enjoys using vibrant colors and found them hard to find, she understood there was a market for it. When she began getting feedback and recieving requests for her makeup she acted upon her idea for a makeup line. She then began selling makeup also under the Lime Crime name and became successful by offering colors that other companies did not. While business success is important, Doe is also a wife and mother who enjoys spending time with her family in addition to a variety of creative pursuits.
Poppy Angeloff is another company founded by Doe Deere that specializes in creating heirloom quality jewelry. In keeping with staying true to the expression of style, she uses color as a unique and eye-catching part of each piece. She feels that “color communicates emotion.” For those looking for inspiration in becoming an entrepreneur like her, Deere recommends that aspiring entrepreneurs immerse themselves in their chosen field passionately. She also recommends becoming a customer and lastly, recommends that aspiring entrepreneurs take the risk. She says “the only way you’ll know if your vision will work is to try it.”
Doe Deere is an American entrepreneur known as the founder of Lime Crime, a beauty product brand known for making lipsticks and make-ups. She also has a huge following on social media, and she used it in her advantage to gain new clients. Lime Crime was founded in 2007, and in a decade, Doe Deere dedicated her time and energy developing new products that would appeal to their market. One of the company’s most iconic products is the Lime Crime Unicorn Hair Dye, which originated as a customer hair color developed by the company’s founder. She developed the rainbow colored-dyes to impress her followers online, but she later developed it to become a product on its own. The Lime Crime Unicorn Hair Dye is available on their website, and many people are ordering it because they loved to see how they would look with rainbow-colored hair.
Managing the company for ten years changed the life of Doe Deere and her partner. They were able to invest in other ventures, and they managed to save a lot of money from their business. However, in 2018, the couple decided to sell their company to Tengram Capital Partners. Doe Deere revealed that they would never leave the company, as they will maintain their position as members of the board of directors. Doe Deere promised their clients that as the founders of the company, she has to ensure that the products created by Lime Crime under the new ownership would still be animal-friendly, and female empowerment should still be intact, especially inside the office premises. She also promised that the company culture would continue, and they would advise the new owners of the company to cope with the unique company culture that she helped propagate.
The partnership between Tengram Capital Partners and Lime Crime is expected to grow further, and the new owners of the company promised that they would continue manufacturing and distributing animal-friendly beauty products, and they will never deviate from the company’s original recipes. Lime Crime continues to become one of the fastest growing beauty product manufacturers in the United States.